Same us…

Tēnā koutou, kindness whānau! We’ve got some exciting news to share with you. After months of thoughtful kōrero and collaboration, we’re proud to announce the launch of our rebrand! The Kindness Project has always been about creating positive change and spreading kindness, and now, we’ve got a new look to match our mission.

Why Rebrand?

For us, it’s about more than just a new logo or color scheme. It’s about evolving and staying true to our values while also growing with our community. We realized that our previous brand, while beloved, wasn’t fully capturing the essence of who we are and where we want to go.

“The rebrand is not about changing who we are, but about better reflecting our heart, It’s about creating a visual identity that resonates with our community and speaks to the values we hold dear.” - Nels

This journey has been about refining our message, enhancing our visuals, and creating an overall vibe that is truly *us*. We wanted our rebrand to be bold yet gentle, sophisticated yet approachable—a true reflection of the duality that defines The Kindness Project.

Improved Communication: The Heartbeat of Kindness

At the core of our rebranding effort is the desire to communicate more effectively, not just with our team, but with our entire community. Clear and effective communication is vital to spreading kindness and creating the impact we strive for. We want every message, every post, every interaction to be infused with clarity and compassion.

Kindness isn’t just about what we do, it’s about how we communicate. Our rebrand is an opportunity to ensure our words, our visuals, and our overall presence convey the message of kindness in the clearest way possible.

Visuals That Speak Volumes

The saying goes that a picture is worth a thousand words, and we couldn’t agree more. Visuals play a crucial role in capturing the attention of our audience and conveying our brand identity. With our rebrand, we’ve focused on creating visually appealing and cohesive designs that reflect the essence of The Kindness Project.

From the rich, earthy tones of deep greens to the creamy neutrals, our new color palette is a tribute to nature—grounded, nurturing, and full of life. The bold and dainty fonts we’ve chosen strike the perfect balance between strength and elegance, embodying the spirit of Mana wahine.

“We wanted our visuals to not just catch your eye, but to tell our story, The colors, the fonts, every design choice was made with intention, to ensure that when you see our brand, you feel our values—kindness, strength, and connection.” - Nels

A Vibe That’s Unmistakably Us

But a rebrand isn’t just about visuals—it’s about vibe. As directors, it was important to us that our brand identity truly reflects our values, our vision, and who we are as individuals. We’ve crafted a brand image that embodies the essence of kindness, with the hope of shaping the world around us while staying true to our aesthetic.

“This rebrand is a reflection of who we are and what we stand for, It’s about capturing the magic that happens when kindness and creativity come together.” - Mads

A New Season, A New Chapter

Our rebranding marks a fresh start, but at the same time, it’s a continuation of our journey—a journey that has always been, and will always be, rooted in kindness.

As we move forward, we’re excited to see where this new look takes us. With improved communication, clearer visuals, and an overall vibe that resonates with us as directors, we’re confident that our refreshed brand will help us connect with our audience on a deeper level and make an even greater impact.

“I personally love the new look of TKP and think it captures both of us perfectly. I’m excited for this new chapter and can’t wait to see what magic we can continue to create with kindness at the forefront of everything! Here’s to being kind and creative in more ways than one.” - Mads

So, here’s to a new season of bomb kākahu (clothing), kōrero (conversations), and of course, more kindness. We’re ready to take on the world with our hearts wide open, and we hope you’ll join us on this journey.

🌱🤝🏽

With love and kindness, Nels & Mads